Guerrilla street marketing in Augusta.
Wheatpaste, murals, stencils, and pole-stickers across Augusta, from Broad Street, Downtown, Olde Town. Permitted walls, hand-installed, GPS-stamped photo proof.
- 4Neighborhoods on route
- 10–14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Augusta use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus snipe in this market. The rest run on demand.
Three reasons brands book us here.
What a Augusta brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
Masters week is the calendar multiplier
The Masters Tournament pulls a global golf, brand, and corporate audience into Augusta for a week every April. Downtown and Broad Street fill with out-of-town visitors and hospitality crowds. Campaigns timed to Masters week pick up earned reach far above the non-event baseline. Plan installs 30 to 45 days out.
Broad Street is the walkable downtown spine
Downtown Augusta runs along Broad Street, a wide walkable corridor of restaurants, bars, galleries, and independent retail that holds foot traffic through the week. Olde Town carries the historic residential-adjacent retail. Reach here is foot-level on commercial walls, not drive-by on Washington Road.
A growing arts and cyber audience
Augusta runs a downtown arts scene around the Westobou and Arts in the Heart festivals and a fast-growing cyber and tech workforce tied to Fort Eisenhower and the cyber district. Property owners downtown support documented visual work, and a brand that runs Broad Street owns the corridor.
4 core neighborhoods.
The corners BSM scouts weekly in Augusta, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01Broad StreetBroad StHistoric brick · restaurant, bar, and gallery frontage · retailT2
- 02DowntownCyber-district blocks · venue corridorsPainted commercial walls · venue exteriors · scaffold · hoardingT2
- 03Olde TownHistoric district blocksHistoric brick · residential-adjacent retail wallsT2
- 04SummervilleUptown corridor near Augusta UniversityPainted commercial walls · uptown retailT2
Surfaces, and the rules.
4 neighborhoods in the active scouting route. 8–20 wheatpaste walls, 3–6 scaffold corners, 2–4 mural-ready sites. Scout-and-install on a per-brief basis. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Georgia treats paste on a permissioned wall as a property-rights matter. With written owner consent the install is legal, and complaints route to the property owner, not the crew. We pull that paperwork before any wall goes up. Public infrastructure (utility poles, transit, right-of-way) is never touched. Downtown and the Olde Town historic district carry facade-modification rules that our compliance file pre-clears block by block before the crew dispatches. Inventory tightens hard during Masters week, so plan tournament installs 30 to 45 days out as property coordination and crew scheduling lock up.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Augusta means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Augusta campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Augusta corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
The Augusta playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Augusta. The long view buyers ask for before signing the PO.
Augusta's wall inventory runs along Broad Street downtown, a wide walkable corridor of restaurants, bars, galleries, and retail. The calendar is the multiplier: the Masters Tournament reshapes who sees the work for a week every April, pulling a global golf and corporate audience into the core. The growing cyber-district workforce adds a steady weekday crowd, so a brand on permissioned Broad Street brick owns the corridor without bidding against a crowded out-of-home market, not drive-by on Washington Road.
Spring, anchored by Masters week, and fall run the cleanest high-traffic install seasons. The Masters Tournament runs a week in April and turns downtown and Broad Street into a global golf and corporate hospitality corridor; plan tournament installs 30 to 45 days out. Arts in the Heart of Augusta and the Westobou Festival pull arts crowds downtown in the fall. Augusta University and the growing cyber-district workforce tied to Fort Eisenhower carry a steady weekday audience. Georgia summers run hot and humid, so crews work early-morning windows in July and August.
What lands when the wrap ships.
Within five business days of the final Augusta install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Augusta pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Augusta briefs regularly extend into the rest of Georgia. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Augusta brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7–10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Augusta crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Augusta brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Augusta?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit, right-of-way) is never touched, period. Broad Street and downtown carry the most paste-friendly wall inventory, and property owners along those blocks support visual work. Our compliance file tracks downtown facade rules block by block.
Q · 02 How much does an Augusta wheatpaste campaign cost?
Wheatpaste in Augusta starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Downtown, Broad Street, Olde Town, and Summerville price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Masters-week pricing runs higher because of compressed install windows and tighter property coordination. Final quote returns in 24-48 hours.
Q · 03 How does Masters week affect Augusta campaigns?
The Masters Tournament reshapes Augusta for a week in April. Downtown and Broad Street fill with a global golf, brand, and corporate hospitality audience. Campaigns timed to Masters week pick up earned reach at a multiplier no other Augusta moment delivers. Plan installs 30 to 45 days out because property coordination and crew scheduling tighten hard during tournament week.
Q · 04 Which Augusta neighborhoods get the strongest paste-up coverage?
Broad Street and downtown carry the densest paste-up infrastructure: restaurant and bar frontage, gallery exteriors, and independent retail on a wide walkable corridor. Olde Town holds the historic residential-adjacent retail. Summerville runs the uptown corridor near Augusta University. The Masters and festival calendar concentrates the audience downtown.
Q · 05 How long does it take to launch an Augusta campaign?
Seven to fourteen days from creative lock to first install in most weeks. Masters week needs 30+ days of advance booking because property coordination and crew scheduling tighten dramatically. Festival weekends like Arts in the Heart also need more lead time. Same-week is doable outside event windows when print files are press-ready.
Q · 06 What proof do I get after an Augusta campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, a neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures. Masters-week campaigns include a separate tournament-week reach analysis.
Got a corner in Augusta?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Augusta-mapped install plan back in 24–48 hours.