Guerrilla street marketing in Cheyenne.
Wheatpaste, murals, stencils, and pole-stickers across Cheyenne, from Downtown, West Side, North Cheyenne. Permitted walls, hand-installed, GPS-stamped photo proof.

We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Cheyenne streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Cheyenne corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Cheyenne streets. Pick the one that fits the brief; the full catalog is one click away.

Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.

Sidewalk Stencils
Biodegradable street stencils on permitted corners.

Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.

Hand-Painted Murals
Brush-painted brand walls at building scale.

Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.

Why street media works in Cheyenne.
Cheyenne is the state capital, the federal-policy hub for energy- extractive industries, and the host city of Cheyenne Frontier Days. A ten-block Downtown core bounded by Carey Avenue and Lincolnway holds the entire policy audience inside a quarter-mile radius. We work the privately- owned frontage that rings the Wyoming State Capitol approach without touching capitol grounds, so policy staff, lobbyists, and the statehouse press pool see the work without the legal exposure other operators carry.
Three reasons brands book us here
- 1State-capital reach inside a tight Downtown grid
Cheyenne routes policy staff, lobbyists, energy-trade associations, and statehouse press through a ten-block Downtown core bounded by Carey Avenue and Lincolnway. The audience sits inside a quarter-mile radius. Our crews work the privately-owned frontage that rings the Wyoming State Capitol approach without touching capitol grounds or state-government buildings.
- 2Frontier Days, the annual demand spike
Cheyenne Frontier Days pulls 200,000 visitors over ten days in late July. Tourism brands, western-wear retailers, energy companies, and political committees all anchor campaigns to that window. Print lead time tightens and property-owner consent runs hotter. We pre-scout the corridor in May and lock walls by mid-June for any Frontier Days campaign.
- 3Brief-driven coverage built for small-market specificity
Cheyenne ships under 65,000 residents inside the city line. We do not pretend it is a 30-wall market. We pre-scout the corridors the brief actually needs (Capitol Avenue for policy, Downtown for retail, West Side for industrial-energy adjacency), lock written consent, and ship a documented run that respects market scale instead of inflating it.
Where we run it · 5 neighborhoods
- 01DowntownCapitol Avenue · Carey Avenue · LincolnwayCommercial brick · construction hoardingT2
- 02West SideWest Lincolnway between Westland Road and Frontier MallWarehouse-district frontage · energy-services tenancyT2
- 03North CheyennePershing Boulevard to Yellowstone RoadResidential and mall-adjacent commercial frontageT2
- 04Sun ValleySouth of LincolnwayWorking-class residential frontageT2
- 05Cole AdditionNorth of DowntownResidential and small-commercial mixT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Cheyenne, paste-ups clear only on private walls, and only once the owner has put consent in writing ahead of the install. Downtown falls under a facade-modification overlay run by the Cheyenne Historic Preservation Board, so we keep a running list of pre-cleared addresses inside that zone and route around protected buildings like the Hynds Building, the Atlas Theatre, and the Tivoli Building. Anything in the public domain stays untouched: utility poles, the Wyoming State Capitol grounds, state-government buildings, Cheyenne Transit Program shelters, Frontier Mall property, and Wyoming Department of Transportation right-of-way. Cheyenne Municipal Code §22-58 spells out that ban on public structures, utility poles, and city right-of-way, with Code Enforcement acting on complaints inside 30 to 45 days and the Laramie County Sheriff covering anything past the city line, so we confirm each parcel's status with Laramie County before a run is scheduled. During Cheyenne Frontier Days, Frontier Park is municipal ground, which puts park structures, the rodeo arena, and municipal signage out of bounds, and the event's trademarked mark is never used without client licensing. Political work follows Wyoming statute W.S. §22-25-106 on disclaimers, cleared with client counsel before anything goes to print.
When to run
Cure time extends in sub-freezing weather, so crews stage installs around weather windows December through February and avoid sub-15-degree days; paste holds once cured. Two annual demand spikes define the calendar. The legislative session runs January through March. Cheyenne Frontier Days pulls 200,000 visitors over ten days in late July, the largest outdoor rodeo in the world. We pre-scout the corridor in May and lock walls by mid-June for any Frontier Days campaign, with print files due the first week of July.
From the field · Cheyenne & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Cheyenne streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Cheyenne route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Cheyenne quote in 24–48h
Start your Cheyenne campaign.
Cross the city line.
Cheyenne briefs regularly extend into the rest of Wyoming. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Cheyenne quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Cheyenne crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Cheyenne brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Cheyenne, Wyoming?
Yes, provided the wall is private and the owner has signed off in writing before a crew stages the install. Cheyenne Municipal Code §22-58 bars posting on public structures, utility poles, and city right-of-way, which keeps the Wyoming State Capitol grounds, state-government buildings, Wyoming Department of Transportation right-of-way, and Cheyenne Transit Program shelters off our list. Downtown's historic district adds a facade-modification overlay under the Cheyenne Historic Preservation Board, so protected addresses like the Hynds Building, Atlas Theatre, and Tivoli Building never carry paper unless they sit on our pre-cleared list.
Q · 02 How much does a Cheyenne campaign cost?
Pricing opens at $3,500 for a Cheyenne run, with poster printing and wall installation both baked into that floor. Layer in a multi-neighborhood push across Downtown, the West Side, and North Cheyenne and the number climbs from there, and a Frontier Days build carries an expedited add-on since both print lead time and property-owner consent run tighter against that late-July window. What you pay follows crew days and print volume, never the name on the poster, and we return a firm quote within 24 to 48 hours.
Q · 03 Which Cheyenne neighborhoods get coverage?
Downtown anchors most runs, its ten-block core along Carey Avenue and Lincolnway packing both the policy and retail audience onto commercial brick and construction hoarding. The West Side works warehouse-district frontage and energy-services tenancy along West Lincolnway between Westland Road and Frontier Mall for B2B energy briefs, while North Cheyenne stretches from Pershing Boulevard to Yellowstone Road to pick up Frontier Mall foot traffic and consumer-retail reach. Sun Valley south of Lincolnway and Cole Addition north of Downtown fill in supporting residential frontage that earns its place on multi-neighborhood pushes rather than as a standalone anchor.
Q · 04 Can BSM run political and policy-adjacent campaigns in Cheyenne?
Yes, and Cheyenne is built for it, since privately-owned frontage rings the Wyoming State Capitol approach and puts posters in front of policy staff, lobbyists, and the statehouse press pool without a crew ever setting foot on capitol grounds. We frame that work as grassroots, street-level advocacy, keep every sheet on consented private walls, and steer clear of state-government buildings and Laramie County property. Wyoming code W.S. §22-25-106 sets the disclaimer requirements, so we clear artwork with client counsel before anything prints, and daily install photos build a documented trail from the first wall up. The January-through-March legislative session is the natural window to run it.
Q · 05 How does BSM handle Cheyenne Frontier Days briefs?
Frontier Days is the year's biggest window, 200,000 visitors over ten days in late July for the largest outdoor rodeo in the world, so the calendar runs tight: we pre-scout the corridor in May, lock walls by mid-June, and get print files out the door the first week of July. Frontier Park itself is municipal property, which puts park structures, the rodeo arena, and municipal signage off-limits, and we never reference the trademarked event mark unless a client holds the license. The play is the privately-owned frontage ringing the park approach, where owner consent runs hotter against the Frontier Days crowds.
Got a corner in Cheyenne?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Cheyenne-mapped install plan back in 24-48 hours.











