Guerrilla street marketing in Eau Claire.
Wheatpaste, murals, stencils, and pole-stickers across Eau Claire, from Water Street, North Barstow, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Eau Claire streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Eau Claire corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Eau Claire streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Eau Claire.
Eau Claire is open ground for documented street-level work outside the Minneapolis and Milwaukee out-of-home auctions, with a growing music and arts scene and a college-anchored audience. Water Street faces the UW-Eau Claire campus, and North Barstow anchors the venues around the Pablo Center. Reach here is foot-level on permissioned walls, not drive-by on Highway 53. A brand that runs the corridor owns ground the big-metro media buys skip.
Three reasons brands book us here
- 1Water Street runs the university audience
Water Street faces the University of Wisconsin-Eau Claire campus, where bars, restaurants, and retail catch a student, faculty, and visitor crowd through the academic year. The walls along Water Street and the side streets carry paste-friendly brick at foot level, not drive-by on Highway 53.
- 2North Barstow and Downtown carry the music-scene crowd
The North Barstow district and the Downtown core anchor a growing music and arts scene around the Pablo Center and the riverfront. Independent retail, restaurants, and venue frontage carry all-week pedestrian flow. Reach here is foot-level on permissioned walls for a creative, arts-leaning audience.
- 3One college metro, uncontested street surface
Eau Claire is open ground for documented street-level work outside the Minneapolis and Milwaukee out-of-home auctions. A brand that runs on permissioned walls here owns the corridor that the big-metro media buys skip. The street is the one place outside the auction.
Where we run it · 3 neighborhoods
- 01Water StreetWater Street and side streets facing the UW-Eau Claire campusRaw brick · painted commercial · campus-edge bar and retail wallsT2
- 02North BarstowNorth Barstow district near the Pablo Center and riverfrontRaw brick · arts-district and music-venue frontageT2
- 03DowntownCommercial core and riverfront blocksPainted commercial · core walls · riverfront frontage · scaffoldT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Wisconsin, a paste-up on a permissioned wall comes down to property rights, so a wall with written owner consent is a legal install and we lock that paperwork down before the crew touches it. We leave public infrastructure alone entirely: utility poles, transit, and right-of-way stay off the plan. University of Wisconsin-Eau Claire property is out of bounds unless the institution signs off directly. Downtown and North Barstow both carry facade-modification rules, and our compliance file clears those block by block before the crew dispatches.
When to run
Wisconsin winters bring heavy snow and freeze cycles that drive wall-prep timing, so crews schedule installs around them, and late spring through early fall is the cleanest install window. The UW-Eau Claire academic year carries a student, faculty, and visitor audience September through May, filling the Water Street corridor. The summer music-festival season around the riverfront and the Pablo Center draws heavy event crowds, with the major festival weekends concentrating the densest foot traffic. North Barstow arts events run through the warm season.
From the field · Eau Claire & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Eau Claire streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Eau Claire route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Eau Claire quote in 24–48h
Start your Eau Claire campaign.
Cross the city line.
Eau Claire briefs regularly extend into the rest of Wisconsin. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Eau Claire brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Eau Claire crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Eau Claire brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Eau Claire?
Yes, once the wall owner signs off in writing. Because Wisconsin treats a pasted wall as a property-rights question, we clear that consent along the Water Street and North Barstow brick before a single sheet goes up. We stay off every utility pole, transit shelter, and stretch of right-of-way, and University of Wisconsin-Eau Claire buildings need institutional sign-off before we would consider them. Our compliance file pre-clears the facade-modification rules that Downtown and North Barstow carry, block by block.
Q · 02 How much does an Eau Claire wheatpaste campaign cost?
Every Eau Claire wheatpaste program opens at $3,500 with both printing and installation folded in. Spanning Water Street's campus edge, the North Barstow arts frontage, and the Downtown riverfront blocks raises the number above that floor. What moves the price is print volume, crew days, wall count, size, and turnaround, never the name on the poster. Expect a firm quote back within 24 to 48 hours.
Q · 03 Which Eau Claire neighborhoods get the strongest paste-up coverage?
Water Street pulls the tightest foot-level coverage, its campus-edge bar and retail brick facing UW-Eau Claire and the student, faculty, and visitor crowd through the academic year. North Barstow adds the arts-district and music-venue frontage clustered near the Pablo Center and the riverfront. Downtown rounds it out across the commercial core and riverfront blocks. The raw brick along Water Street and North Barstow holds the most dependable paste surface.
Q · 04 How long does it take to launch an Eau Claire campaign?
Most weeks run seven to fourteen days from creative lock to the first wall. UW-Eau Claire event windows and the summer music-festival weekends around the riverfront and Pablo Center need extra lead time, since owner coordination and crew scheduling tighten along Water Street and through North Barstow. Outside those event windows, a same-week install is realistic when the print files are press-ready.
Q · 05 Do you run pole stickers and stencils in Eau Claire too?
Yes. Pole stickers go up on commercially permissioned poles and construction hoarding through the North Barstow and Downtown corridors. Sidewalk stencils hit the high-traffic pavement around Water Street and the riverfront in chalk paint or biodegradable spray. Each placement ships GPS-stamped photo proof, framed wide, mid, and detail.
Got a corner in Eau Claire?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Eau Claire-mapped install plan back in 24-48 hours.