Guerrilla street marketing in Portsmouth.
Wheatpaste, murals, stencils, and pole-stickers across Portsmouth, from Market Square, Downtown, The West End. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Portsmouth streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Portsmouth corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Portsmouth streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Portsmouth.
The seaport draw is the engine. Portsmouth runs one of New England's best small downtowns and pulls visitors from Maine to Boston through the warm months, so a campaign here reaches a regional crowd that already chose to walk a historic port. Reach is foot-level on permissioned commercial walls and window frontage, not drive-by on a highway billboard. A brand that runs on permissioned walls here owns the corridor without bidding against a crowded out-of-home auction.
Three reasons brands book us here
- 1Market Square anchors the wall inventory
Market Square is the heart of the historic seaport, packed with restaurants, shops, and tourists on walkable brick blocks. The core carries the densest run of foot traffic in the city and fills through the summer season and on festival weekends.
- 2The Seacoast runs all season
Portsmouth pulls Seacoast visitors from Maine to Boston, and the Piscataqua waterfront keeps the downtown busy through the warm months. Reach here is foot-level on permissioned commercial walls and window frontage, not drive-by on a highway billboard.
- 3One seaport, low competition for the surface
Portsmouth is uncontested ground for documented street-level campaigns. A brand that runs on permissioned walls here owns the corridor without bidding against a crowded out-of-home auction. The street is the one place outside the auction.
Where we run it · 3 neighborhoods
- 01Market SquareMarket Square historic coreWindow frontage · historic-cleared commercial wallsT2
- 02DowntownBrick storefront blocks off Market SquareRaw brick · evening commercial wallsT2
- 03The West EndWest End retail corridorPainted commercial · newer retail frontageT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
New Hampshire treats a poster pasted on a permissioned wall as a matter of property rights, so written consent from the wall's owner is what makes a Portsmouth install legal — and we hold that signed paperwork before a single sheet goes up. Utility poles, transit, and the public right-of-way stay untouched; the work lives only on Downtown's private brick storefronts and the West End's retail frontage. Market Square's place inside the historic district brings strict facade-modification rules, which our compliance file clears block by block before the crew rolls out, and that is why the Square runs on window frontage and historic-cleared commercial walls rather than raw wall work.
When to run
New England winters run cold and the freeze is hard on outdoor surfaces, so crews plan installs around the warmer windows and lean on window and interior placements through the deep cold. Late spring and fall are the cleanest install seasons. Summer fills Market Square with tourists and the Prescott Park Arts Festival on the river, the busiest stretch on the calendar; Restaurant Week pulls diners in spring and fall; the Vintage Christmas season and holiday strolls keep downtown busy in December. Seacoast visitor traffic runs heavy from Memorial Day through the leaf season.
From the field · Portsmouth & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Portsmouth streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Portsmouth route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Portsmouth quote in 24–48h
Start your Portsmouth campaign.
Cross the city line.
Portsmouth briefs regularly extend into the rest of New Hampshire. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Portsmouth brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Portsmouth crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Portsmouth brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Portsmouth?
Yes — New Hampshire treats a poster pasted on a permissioned wall as a matter of property rights, so written consent from the wall's owner is what makes the install legal. We lock that paperwork before a crew touches a Downtown brick storefront or a West End retail frontage, and utility poles, transit, and the public right-of-way stay off-limits. Market Square sits inside the historic district, so its facade rules get pre-cleared block by block in our compliance file — which is why the Square runs on window frontage rather than raw wall work.
Q · 02 How much does a Portsmouth wheatpaste campaign cost?
Campaigns open at $3,500 with both printing and installation folded into that floor. A program that spans the West End retail corridor, the Downtown brick blocks, and Market Square's window frontage prices up from there — driven by poster count, crew days, and how many surfaces we cover, never by whose brand is on the paste. A firm quote lands within 24 to 48 hours of scoping the walls.
Q · 03 Which Portsmouth neighborhoods get the strongest paste-up coverage?
The West End carries the densest paste-friendly run — newer, more open retail frontage with the most room to work. Downtown's older brick storefronts off Market Square take paste on private evening walls. Market Square itself pulls the heaviest foot traffic in the seaport but the strictest historic rules, so it leans on window frontage and historic-cleared commercial walls instead of raw brick.
Q · 04 How long does it take to launch a Portsmouth campaign?
Most weeks run seven to fourteen days from creative lock to first paste. Peak windows stretch that — the summer tourist crush in Market Square, the Prescott Park Arts Festival on the river, and the Vintage Christmas strolls all tighten property coordination and crew scheduling, so they need extra lead time. Outside those stretches, same-week installs are doable when the print files land press-ready.
Q · 05 Do you run pole stickers and stencils in Portsmouth too?
Yes. Pole stickers go up on commercially permissioned poles and construction hoarding along the Downtown and West End corridors, and sidewalk stencils run on the high-traffic pavement around Market Square using chalk paint or biodegradable spray. Every format ships back with GPS-stamped photo proof — wide, mid, and detail on each placement.
Got a corner in Portsmouth?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Portsmouth-mapped install plan back in 24-48 hours.