Guerrilla street marketing in Billings.
Wheatpaste, murals, stencils, and pole-stickers across Billings, from Downtown, West End, Heights. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Billings streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Billings corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Billings streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Billings.
Billings is Montana's largest metro and the commercial anchor for the eastern Rocky Mountain front, routing oil and gas, cattle, freight rail, and a healthcare-corridor audience through one grid. Downtown carries historic warehouse-scale brick that tighter coastal markets do not. A brand on permissioned brick along Montana Avenue reaches the audience where it already lives, tied to MetraPark events, the NILE Stock Show, and the summer outdoor-recreation calendar.
Three reasons brands book us here
- 1Montana's largest metro, one anchor grid
Billings is Montana's largest metro and the commercial anchor for the eastern Rocky Mountain front. It routes oil and gas, cattle, freight rail, and a healthcare-corridor audience through one grid. Downtown's Montana Avenue carries historic warehouse-scale brick that tighter coastal markets do not.
- 2Lighter regulatory regime, same permitted standard
Montana's regulatory regime runs lighter than most coastal markets. Public infrastructure still stays off-limits, and every wall ships with a signed property-owner consent letter. For the historic core we coordinate with the Downtown Billings Alliance property managers. Zero municipal removals on record across all Montana work.
- 3Built around MetraPark and the stock-show calendar
The NILE Stock Show in October pulls 100,000 and tightens MetraPark adjacency. MontanaFair runs in August alongside the Magic City Blues Festival. A brand on permissioned brick along Montana Avenue ties to the events the audience already plans around. May-through-September is the strongest window.
Where we run it · 5 neighborhoods
- 01DowntownMontana Avenue · Second Avenue NorthHistoric warehouse-scale brick · pedestrian-zone pavementT2
- 02West End24th Street West · King Avenue · Shiloh RoadNewer retail frontage · restaurant interiorsT2
- 03HeightsMain Street · Bench BoulevardSuburban strip-retail · back-block wallsT2
- 04LockwoodOld Hardin Road · US 87 corridorIndustrial warehouse brickT2
- 05Lake HillsWicks Lane · Lake Elmo DriveLower-density commercialT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
Under Montana law, a poster on a wall you have permission to use is a private-property matter, so with the owner's written consent the install is fully legal — and Billings sits under a lighter regulatory regime than most coastal cities. That permission never extends to public infrastructure: right-of-way utility poles and MET Transit stay off the table on every job. Local code enforcement moves on unpermitted signage inside a 30-to-60-day window, so each BSM wall carries a signed property-owner consent letter in the file. Across the historic core the Downtown Billings Alliance manages the commercial frontage, and we clear downtown walls through its property managers. The result is zero municipal removals on record across all Montana work.
When to run
Montana's weather window favors May through September for exterior paste. Winter installs December through March need below-32-degree paste handling and add one to two days for cure-time adjustments. Early-spring mud and late-fall freeze cycles each add a one-week buffer to the standard pre-clearance window. Wind events on the Rims and along the Yellowstone River can interrupt schedules, so crews monitor the forecast. Event calendar: NILE Stock Show in October pulls 100,000 attendees and tightens MetraPark adjacency, MontanaFair lands in August alongside the Magic City Blues Festival, Billings Mustangs baseball runs at Dehler Park through summer, and MSU Billings basketball carries the winter sports calendar.
From the field · Billings & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Billings streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Billings route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Billings quote in 24–48h
Start your Billings campaign.
Cross the city line.
Billings briefs regularly extend into the rest of Montana. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Billings brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Billings crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Billings brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Billings?
Yes. Under Montana law, paste on a permissioned wall is a private-property matter, so a Billings install is legal once we hold the owner's written consent, which we secure before a single sheet goes up. Regulation here runs lighter than most coastal markets, but right-of-way utility poles and MET Transit stay off-limits on every job. For the historic core along Montana Avenue we work through the Downtown Billings Alliance and its commercial property managers, and with local code enforcement running a 30-to-60-day window on unpermitted signage, our signed consent letters have kept every Montana wall at zero municipal removals.
Q · 02 How much does a Billings wheatpaste campaign cost?
Billings campaigns open at $3,500, with both printing and installation folded into that floor. Programs that span multiple corridors — Downtown, the West End, the Heights, Lockwood, and Lake Hills — scale up from there based on wall count, poster size, turnaround, and service mix, not the brand buying them. Send the brief and a firm number comes back inside 24 to 48 hours.
Q · 03 Which Billings neighborhoods get the strongest paste-up coverage?
Coverage runs across five zones. Downtown gives us historic warehouse-scale brick along Montana Avenue and Second Avenue North near the Western Heritage Center, Babcock Theatre, and the brewery cluster; the West End's newer retail frontage on 24th Street West and King Avenue reaches its healthcare and office concentration; the Heights works suburban strip-retail and back-block walls on Main Street north of the Yellowstone. Lockwood's industrial warehouse brick along the US 87 corridor frames the energy and freight audience, while Lake Hills covers lower-density commercial on Wicks Lane for affluent-residential reach.
Q · 04 How long does it take to launch a Billings campaign?
Plan on seven to fourteen days from creative lock to first paste, though clients with print-ready files can hit a same-week install. May through September is the dependable exterior window in Billings; December-through-March installs call for below-32-degree paste handling, and the early-spring mud and late-fall freeze cycles each add a one-week buffer to pre-clearance. Wind off the Rims and along the Yellowstone can also move a schedule, so crews watch the forecast.
Q · 05 Can a campaign line up with the NILE Stock Show or MontanaFair?
Yes — the event calendar drives a lot of our Billings timing. The NILE Stock Show draws 100,000 to MetraPark each October and tightens adjacency there, MontanaFair fills August alongside the Magic City Blues Festival, Billings Mustangs baseball runs at Dehler Park through summer, and MSU Billings basketball carries the winter. We schedule Downtown and MetraPark-adjacent walls so the work is live before the crowd shows up.
Got a corner in Billings?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Billings-mapped install plan back in 24-48 hours.