Coverage · Midwest · Tier 2

Guerrilla street marketing in Lawrence.

Wheatpaste, murals, stencils, and pole-stickers across Lawrence, from Massachusetts Street, East Lawrence, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.

Beyond Street Media street install
Lawrence · Midwest
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

  • 3Neighborhoods on route
  • 10-14dBrief to first install
  • 100%GPS photo-proofed
  • 0Municipal removals on record
What we do in Lawrence

Street-level marketing, printed and installed by us.

Guerrilla marketing puts your brand on Lawrence streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.

  1. 01
    Brief & route

    You send the brand, dates, and audience. We map the Lawrence corridors where that buyer actually walks and price off the published floor.

  2. 02
    Scout & secure

    Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.

  3. 03
    Print & install

    We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.

  4. 04
    Document

    Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.

Sézane fashion brand wheatpaste campaign on scaffolding in Tribeca, New York City by Beyond Street Media
Sézane · New York City
Lawrence on the ground

Why street media works in Lawrence.

Lawrence runs almost entirely on Massachusetts Street, eight walkable blocks of independent retail, bars, and music venues that hold foot traffic all week, the rare college-town main drag where reach is foot-level on commercial walls, not drive-by on a billboard. KU home games flood the corridor, and campaigns timed to them pick up earned social pickup well above baseline. A brand that runs Mass Street owns the walkable center of the city.

Three reasons brands book us here

  • 1
    Massachusetts Street is built for walking

    Mass Street runs eight blocks of independent retail, bars, music venues, and restaurants with steady pedestrian flow all week. It is the rare college-town main drag where reach is foot-level on commercial walls, not drive-by on a highway billboard.

  • 2
    KU Jayhawks set the calendar

    The University of Kansas carries a student and alumni audience September through May. Basketball season at Allen Fieldhouse and football Saturdays flood Mass Street and East Lawrence with crowds. Campaigns timed to home games pick up earned social pickup well above the non-event baseline.

  • 3
    East Lawrence runs the creative corridor

    The East Lawrence arts district and the Warehouse Arts blocks carry galleries, studios, and music-venue frontage on walkable streets that fill on Final Fridays. The wall inventory there sits on raw brick that property owners actively support for visual work.

Where we run it · 3 neighborhoods

  • 01Massachusetts StreetMass Street, eight walkable blocksIndependent-retail storefronts · bar and venue frontageT2
  • 02East LawrenceWarehouse Arts blocksArts-district raw brick · studio and gallery exteriorsT2
  • 03DowntownCivic-corridor blocks tying Mass Street to East LawrencePainted commercial · civic-corridor frontageT2

Surfaces, permits & timing

Surfaces

3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.

Permit path

In Kansas the question is one of property rights — paste sits legally on a wall only when the owner has signed off, so we secure that written consent before a single sheet goes up on Massachusetts Street or the East Lawrence brick. Nothing in the public right-of-way, from utility poles to transit to city fixtures, is ever in play. Mass Street also falls inside a historic district whose facade rules we pre- clear block by block, so the crew dispatches already documented, the way our installs have been.

When to run

Kansas winters run cold with ice, so crews schedule around freeze windows December through February, and fall is the cleanest install season. The KU Jayhawks academic year carries a student and alumni audience September through May, with basketball at Allen Fieldhouse and football Saturdays pulling the biggest crowds onto Mass Street and East Lawrence. Final Fridays pull a monthly arts crowd into East Lawrence. Summer thins out when students leave, so the school year is the reach window.

From the field · Lawrence & beyond

Proof · Printed in-house · Installed by our crew

Put your brand on Lawrence streets.

Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Lawrence route map, and a scoped quote in 24–48 hours.

  • Quote in under 24 hours
  • No discovery call. The brief is the call.
  • Printing & Installation under one roof

Brief us · Lawrence quote in 24–48h

Start your Lawrence campaign.

Cross the city line.

Lawrence briefs regularly extend into the rest of Kansas. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.

Pricing in Lawrence

What the brief actually costs.

BSM publishes per-discipline floors, no RFP gatekeeping. Every Lawrence brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.

Wheatpaste posters

Walls, scaffolds, hoardings · 7-10d leadFrom $3,500

Sidewalk stencils

Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500

Snipes + stickers

Poles, utility boxes, news boxes · corridor saturationFrom $3,000

Expedited

24-72h brief-to-install on any format above · Lawrence crews on standby+80-150%+

Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.

Buyer questions.

What Lawrence brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.

Q · 01

Is wheatpasting legal in Lawrence?

In Kansas it comes down to property rights: a wall pasted with the owner's written consent is legal, and we lock that consent down before a crew touches Massachusetts Street or the raw brick in East Lawrence. Utility poles, transit shelters, and anything in the public right-of-way stay off the list entirely. Because Mass Street sits inside a historic district with its own facade rules, our compliance file clears those block by block before dispatch.

Q · 02

How much does a Lawrence wheatpaste campaign cost?

Campaigns open at $3,500 with both the printing and the installation baked into that floor. Running all three anchors — Mass Street, Downtown, and the East Lawrence arts blocks — moves the number up, since price follows poster volume, footprint, and crew days rather than whose brand is on the sheet. Send over the scope and a firm quote lands within 24 to 48 hours.

Q · 03

Which Lawrence neighborhoods get the strongest paste-up coverage?

Massachusetts Street and East Lawrence hold the heaviest inventory. Mass Street gives you eight walkable blocks of independent-retail and venue frontage with foot traffic on the commercial walls all week; East Lawrence adds the raw brick of the Warehouse Arts studios and galleries, surfaces the owners there actively want used. Downtown's civic-corridor frontage stitches the two anchors together, so a run that opens on Mass Street plants a brand in the walkable center first.

Q · 04

How long does it take to launch a Lawrence campaign?

Figure seven to fourteen days from creative sign-off to the first paste in a normal week. Tie it to a KU home game at Allen Fieldhouse, a football Saturday, or a Final Fridays date and we build in extra lead time, since owner coordination and crew slots tighten around those crowds. Outside the event windows, a same-week turn is realistic once print files land press-ready.

Q · 05

Do you run pole stickers and stencils in Lawrence too?

We do. Pole stickers go up on commercially permissioned poles and construction hoarding along Massachusetts Street and through East Lawrence, never on public infrastructure. Sidewalk stencils hit the high-traffic pavement on Mass Street and the arts blocks in chalk paint or biodegradable spray, and every format ships back with GPS-stamped photo proof at wide, mid, and detail range for each placement.

Operator log · live
Brief us · Lawrence quote in 48 hours LAWRENCE · KANSAS · 3 ACTIVE NEIGHBORHOODS
5-7 day turnaround 100% photo proof on every install Refund if we miss the install window

Got a corner in Lawrence?
We've got the paste.

Tell us the neighborhood, the dates, and the brand. Lawrence-mapped install plan back in 24-48 hours.

Start a Lawrence campaign See the coverage map

Print + Install · Documented every hit · Lawrence crews on the ground