Guerrilla street marketing in Charleston, WV.

Yes, but only on privately owned walls where the owner has signed off in writing first — the paper trail our crews lock before a single Capitol Street or Washington Street storefront goes live. Charleston Municipal Code §22-58 bars any posting on public structures, utility poles, and the WV DOT right-of-way along Kanawha Boulevard, so those stay untouched, alongside capitol grounds, state-government buildings, and Kanawha Valley Regional Transportation shelters. Inside the East End, the facade-modification ordinance runs through the Historic Landmarks Commission's pre-cleared list, which we check against Kanawha County assessor records before scheduling.

The published floor is $3,500 per campaign, with printing, installation, and documentation all folded in — no line-item surprises. Layering Downtown's Capitol Street grid with East End and West Side coverage prices up from there, and multi-market policy programs return a custom quote. What moves the number is turnaround, poster size, how many corridors you want, and the service mix — it tracks print volume and crew days, never the brand on the poster. Your final figure lands within 24 to 48 hours.

Downtown carries the densest policy and trade-association audience, packed inside a half-mile of Capitol, Quarrier, and Lee Streets on commercial brick. The East End's restored brick storefronts and gallery tenancy pull the heaviest historic-district frontage and cultural foot traffic, while the West Side runs raw artist-tenancy brick along Washington Street West and Bigley Avenue — walls that often earn more organic social pickup than Downtown. Kanawha City covers strip-retail frontage on MacCorkle Avenue near CAMC General, and South Hills backs the run with residential and professional-services corridors. We scope the exact corridor against the brief before quoting a wall count.

Yes — we position this as grassroots, street-level advocacy, not guerrilla. Capitol grounds, state-government buildings, and Kanawha County government property stay off the map; every poster sits on a private, written-consent wall, timed around the January-through-March legislative session or the trade-association conferences at the Charleston Coliseum and Convention Center. West Virginia code §3-8-5 sets the disclosure and disclaimer rules, which we clear with your counsel and comms staff before anything prints. Daily install photos give the campaign a documented trail from the first wall.

A single-corridor brief runs ten to fourteen days from creative lock to first wall; a multi-neighborhood push across Downtown, the East End, and the West Side runs fourteen to twenty-one. Crews dispatch from the Pittsburgh hub and stage Downtown the night before, and Charleston's half-mile footprint lets one crew clear a full corridor in a single day — no route handoffs. Even December-through-February installs hold, since paste cures fine in 35-degree weather on a longer dry window.