Guerrilla street marketing in Park City.
Wheatpaste, murals, stencils, and pole-stickers across Park City, from Historic Main Street, Old Town, Prospector. Permitted walls, hand-installed, GPS-stamped photo proof.
- 3Neighborhoods on route
- 10–14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Park City use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus snipe in this market. The rest run on demand.
Three reasons brands book us here.
What a Park City brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
Sundance is the calendar multiplier
The Sundance Film Festival pulls a global film, brand, and press audience into ten days every January. Historic Main Street becomes the densest foot-traffic corridor in the Mountain West for that window. Campaigns timed to Sundance pick up earned social pickup far above the non-festival baseline. Plan installs 30 to 45 days out.
Historic Main Street is built for walking
Old Town runs on foot. The Main Street stretch carries galleries, restaurants, bars, and retail on a single walkable spine that fills through ski season and peaks during festival weeks. Reach here is foot-level on storefronts, not drive-by on the I-80 corridor.
Ski season runs the months in between
From December through March, Park City Mountain and Deer Valley pull a steady visitor crowd into Old Town nights. The audience is national and high-spend, and the corridor holds foot traffic well beyond festival weeks.
A destination audience, not a commute
Park City's visitors arrived on purpose and walk the town on foot. They are not driving past on a highway with the radio on. Work placed on Historic Main Street meets a high-spend, out-of-state crowd at street level, in the exact blocks where they eat, shop, and move between the lifts and the bars.
3 core neighborhoods.
The corners BSM scouts weekly in Park City, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01Historic Main StreetMain Street spineRaw brick · gallery, restaurant, bar, and retail frontageT2
- 02Old TownOld Town blocks off Main StreetPainted commercial · lodging and venue frontageT2
- 03ProspectorLower-elevation retail and lodging corridorLower-elevation retail and lodging wallsT2
Surfaces, and the rules.
3 neighborhoods in the active scouting route. 8–20 wheatpaste walls, 3–6 scaffold corners, 2–4 mural-ready sites. Scout-and-install on a per-brief basis. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Utah law treats paste on a permissioned wall as a property-rights matter. With written owner consent the install is legal. We pull that paperwork before any wall goes up. The Historic Main Street district carries strict facade rules, among the strictest in the region, that our compliance file pre-clears before the crew dispatches. Property owners along Main Street and Old Town support visual work during festival and ski windows. Public infrastructure (utility poles, transit, right-of-way) is never touched.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Park City means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Park City campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Park City corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
The Park City playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Park City. The long view buyers ask for before signing the PO.
Park City's visitors arrived on purpose and walk the town on foot, not driving past on the I-80 corridor with the radio on. Work placed on Historic Main Street meets a high-spend, out-of-state crowd at street level, in the exact blocks where they eat, shop, and move between the lifts and the bars. Sundance reshapes who sees the work for ten days in January, picking up earned social pickup far above the non-festival baseline.
The Sundance Film Festival runs ten days in January and turns Historic Main Street into the densest foot-traffic corridor in the Mountain West. Plan festival installs 30 to 45 days out because property coordination and crew scheduling tighten hard. Ski season at Park City Mountain and Deer Valley pulls a national visitor crowd into Old Town from December through March. Mountain winters bring snow and freezing surface temperatures, so paste holds best on dry winter days and through the spring-into-fall window. Summer arts and music events keep Main Street active through the off-season.
What lands when the wrap ships.
Within five business days of the final Park City install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Park City pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Park City briefs regularly extend into the rest of Utah. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Park City brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7–10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Park City crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Park City brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Park City?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit, right-of-way) is never touched, period. Historic Main Street and Old Town carry the most paste-friendly wall inventory, and property owners along those blocks support visual work during festival and ski windows. Our compliance file tracks the historic-district facade rules block by block.
Q · 02 How much does a Park City wheatpaste campaign cost?
Wheatpaste in Park City starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Historic Main Street, Old Town, and Prospector price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Sundance-week pricing runs higher because of compressed install windows and tighter property coordination. Final quote returns in 24-48 hours.
Q · 03 How does Sundance timing affect Park City campaigns?
Sundance reshapes Park City for ten days in January. Historic Main Street and Old Town see a global audience of film buyers, brand managers, founders, and cultural press. Campaigns timed to the festival pick up earned social pickup at a multiplier no other Park City moment delivers. Plan installs 30 to 45 days out because property coordination and crew scheduling tighten hard during festival weeks.
Q · 04 Which Park City neighborhoods get the strongest paste-up coverage?
Historic Main Street and Old Town carry the densest paste-up infrastructure: gallery exteriors, restaurant and bar frontage, and retail storefronts on a single walkable spine. Prospector covers the lower-elevation retail and lodging corridor. The festival and ski calendar concentrate the audience on Main Street.
Q · 05 How long does it take to launch a Park City campaign?
Seven to fourteen days from creative lock to first install in off-peak weeks. Sundance and peak ski windows need 30+ days of advance booking because property coordination and crew scheduling tighten dramatically. Same-week is doable outside festival and holiday windows when print files are press-ready.
Q · 06 What proof do I get after a Park City campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, a neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures. Sundance campaigns include a separate festival-week reach analysis.
Got a corner in Park City?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Park City-mapped install plan back in 24–48 hours.