Guerrilla street marketing in Park City.
Wheatpaste, murals, stencils, and pole-stickers across Park City, from Historic Main Street, Old Town, Prospector. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Park City streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Park City corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Park City streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Park City.
Park City's visitors arrived on purpose and walk the town on foot, not driving past on the I-80 corridor with the radio on. Work placed on Historic Main Street meets a high-spend, out-of-state crowd at street level, in the exact blocks where they eat, shop, and move between the lifts and the bars. Sundance reshapes who sees the work for ten days in January, picking up earned social pickup far above the non-festival baseline.
Three reasons brands book us here
- 1Sundance is the calendar multiplier
The Sundance Film Festival pulls a global film, brand, and press audience into ten days every January. Historic Main Street becomes the densest foot-traffic corridor in the Mountain West for that window. Campaigns timed to Sundance pick up earned social pickup far above the non-festival baseline. Plan installs 30 to 45 days out.
- 2Historic Main Street is built for walking
Old Town runs on foot. The Main Street stretch carries galleries, restaurants, bars, and retail on a single walkable spine that fills through ski season and peaks during festival weeks. Reach here is foot-level on storefronts, not drive-by on the I-80 corridor.
- 3Ski season runs the months in between
From December through March, Park City Mountain and Deer Valley pull a steady visitor crowd into Old Town nights. The audience is national and high-spend, and the corridor holds foot traffic well beyond festival weeks.
- 4A destination audience, not a commute
Park City's visitors arrived on purpose and walk the town on foot. They are not driving past on a highway with the radio on. Work placed on Historic Main Street meets a high-spend, out-of-state crowd at street level, in the exact blocks where they eat, shop, and move between the lifts and the bars.
Where we run it · 3 neighborhoods
- 01Historic Main StreetMain Street spineRaw brick · gallery, restaurant, bar, and retail frontageT2
- 02Old TownOld Town blocks off Main StreetPainted commercial · lodging and venue frontageT2
- 03ProspectorLower-elevation retail and lodging corridorLower-elevation retail and lodging wallsT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Utah a pasted wall lives under property law, not signage code, so a Park City install is legal the moment the wall's owner signs off in writing — and we hold that consent in hand before the first sheet goes up. The Historic Main Street district runs some of the tightest facade rules anywhere in the region, and our compliance file clears them block by block before a crew ever dispatches. Owners along the Main Street spine and through Old Town welcome visual work across the festival and ski windows, while utility poles, transit fixtures, and anything sitting in the public right-of-way stay untouched on every run.
When to run
The Sundance Film Festival runs ten days in January and turns Historic Main Street into the densest foot-traffic corridor in the Mountain West. Plan festival installs 30 to 45 days out because property coordination and crew scheduling tighten hard. Ski season at Park City Mountain and Deer Valley pulls a national visitor crowd into Old Town from December through March. Mountain winters bring snow and freezing surface temperatures, so paste holds best on dry winter days and through the spring-into-fall window. Summer arts and music events keep Main Street active through the off-season.
From the field · Park City & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Park City streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Park City route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Park City quote in 24–48h
Start your Park City campaign.
Cross the city line.
Park City briefs regularly extend into the rest of Utah. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Park City brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Park City crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Park City brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Park City?
Yes — Utah treats a pasted wall as a private-property question, so once we hold written consent from the wall's owner, the install is legal. The raw brick along the Historic Main Street spine and the painted commercial frontage through Old Town give us the paste-friendly inventory, and owners on those blocks back visual work through festival and ski windows. We never put anything on utility poles, transit, or public right-of-way, and our compliance file pre-clears the Main Street historic-district facade rules — among the strictest in the region — before a crew rolls out.
Q · 02 How much does a Park City wheatpaste campaign cost?
Campaigns open at $3,500 with both the printing and the installation folded into that number. Running the raw-brick Main Street spine, the Old Town venue and lodging frontage, and the Prospector retail corridor together prices up from that floor, scaled to print volume and crew days rather than whose poster it is. Sundance windows sit higher because the ten-day January crush compresses install timing and tightens property coordination. We return a firm quote within 24 to 48 hours.
Q · 03 How does Sundance timing affect Park City campaigns?
For its ten days in January, Sundance turns the Historic Main Street spine into the densest foot-traffic corridor in the Mountain West, packing a film, brand, and press crowd onto the blocks where they eat, shop, and move between the lifts and the bars. Work timed to those days earns social pickup well past the non-festival baseline. Book the install 30 to 45 days ahead, because both wall coordination and crew scheduling tighten hard once festival week closes in.
Q · 04 Which Park City neighborhoods get the strongest paste-up coverage?
The Historic Main Street spine carries the heaviest inventory — raw brick behind galleries, restaurants, bars, and retail on one walkable stretch — with Old Town's painted lodging and venue frontage running straight off it. Prospector adds the lower-elevation retail and lodging walls away from the spine. The Sundance and ski calendar keeps the crowd concentrated on Main Street.
Q · 05 How long does it take to launch a Park City campaign?
Roughly seven to fourteen days from creative lock to first paste in an off-peak stretch. Sundance and the December-through-March ski peak at Park City Mountain and Deer Valley need 30-plus days of lead time, since property coordination and crew scheduling get much tighter then. Outside festival and holiday weeks a same-week install is possible when press-ready files are in hand — and on dry winter days the paste holds best against the mountain cold.
Got a corner in Park City?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Park City-mapped install plan back in 24-48 hours.