Guerrilla street marketing in Durham.
Wheatpaste, murals, stencils, and pole-stickers across Durham, from Downtown, Brightleaf District, American Tobacco Campus. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Durham streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Durham corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Durham streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Durham.
Durham routes the Research Triangle biotech, DTC, and academic-research audience through a four-mile downtown footprint anchored by the Brightleaf District and American Tobacco Campus. Duke postdocs, Quintiles and IQVIA staff, Burt's Bees and Lulu brand teams, and the RTP talent pipeline all walk this corridor weekly, and brand managers and product leads document installs on LinkedIn and Instagram at higher rates than consumer-only markets. On permitted private surfaces we have zero municipal removals on record.
Three reasons brands book us here
- 1Research Triangle reach in a four-mile downtown footprint
Durham routes the biotech, DTC, and academic-research audience through a compact Downtown grid bounded by Mangum Street, Chapel Hill Street, and the Durham Freeway. Posters along Main Street, Parrish Street, and the American Tobacco Trail put work in front of Duke postdocs, Quintiles and IQVIA staff, Burt's Bees and Lulu brand teams, and the Research Triangle Park talent pipeline that recruits through downtown coworking weekly.
- 2Brightleaf and American Tobacco, the heritage-brick corridors
Brightleaf District sits inside the former Liggett & Myers tobacco-warehouse footprint with restored 1890s brick and gallery-and-restaurant tenancy. American Tobacco Campus runs the largest adaptive-reuse heritage development in the Southeast with corporate, retail, and dining frontage. Both corridors carry long-tenancy property owners and historic overlays we have already cleared the pre-approved address list for.
- 3DTC and biotech audience that documents campaigns organically
Durham concentrates DTC brands (Burt's Bees, Lulu, Pendo, Ntrack, Counter), biotech (BioCryst, Precision Biosciences, Humacyte), and Duke research-adjacent talent inside a one-mile downtown radius. The audience documents installs on LinkedIn and Instagram at higher rates than consumer-only markets because brand managers and product leads see and post the work themselves.
Where we run it · 5 neighborhoods
- 01DowntownMain St (Mangum to Chapel Hill) · Parrish St (Corcoran to Roxboro) · Foster StRaw brick · high-density biotech and DTC frontageT2
- 02Brightleaf DistrictMain St between Duke St and Gregson StRestored 1890s tobacco-warehouse brick · gallery and restaurantT2
- 03American Tobacco CampusBlackwell St to the Durham Bulls Athletic Park approachHeritage brick · corporate, retail, and residential frontageT2
- 04Trinity ParkBuchanan Blvd to Markham Ave near Duke East CampusResidential and faculty-corridor wallsT2
- 05Old North DurhamMarkham Ave to Trinity Ave, north of DowntownWorking-class consumer-corridor wallsT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Durham, paste-up is fair game only on private walls where the owner has given written consent ahead of the install, and we lock that down before anything is scheduled. Because the Brightleaf District and American Tobacco Campus both fall inside national-register historic districts, we work those blocks strictly from the pre-cleared address list, which is checked against the protected-address roster the Durham Historic Preservation Commission maintains for both districts; posting on a protected address takes owner consent plus a compliance check, and we route around protected frontage whenever a client asks. Every address is verified with the Durham County Tax Department before it goes on the calendar. Durham Municipal Code section 6-23 bars posting on public structures, utility poles, and city right-of- way, and Durham Code Enforcement works complaints in 21 to 35 days while Durham County handles anything beyond the city line. Public infrastructure stays untouched on principle, meaning utility poles, GoDurham transit shelters, the Durham Performing Arts Center plaza, and Duke University and NCCU property are all off the table, and Duke and NCCU surfaces, the Durham Bulls Athletic Park, and the DPAC plaza remain off-limits no matter how visible they are from the street.
When to run
Spring and fall are the strongest install windows. Summer afternoon thunderstorms can interrupt cure time, so summer installs run early-morning to lock paste before the 3pm storm window, with cure windows running two to four hours faster than in drier markets. Install timing tracks BioCryst, Precision Biosciences, and Humacyte campus visit cycles, biotech-conference anchors at the Durham Convention Center, and DTC activations timed to retail launch cycles. Triangle-wide briefs pair Durham with Raleigh on a same-week install rotation.
From the field · Durham & beyond
Beyond Street Media across North Carolina
Proof · Printed in-house · Installed by our crew
Put your brand on Durham streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Durham route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Durham quote in 24–48h
Start your Durham campaign.
Cross the city line.
Durham briefs regularly extend into the rest of North Carolina. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Durham quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Durham crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Durham brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Durham?
It is, as long as the wall is private and the owner has signed off in writing before our crew shows up, which is the only way we install. We stay off GoDurham transit shelters, utility poles, the DPAC plaza, and Duke and NCCU property entirely, and the Durham Bulls Athletic Park is never touched. Inside the Brightleaf District and American Tobacco Campus, historic overlays cap facade changes on protected addresses, so we work only from the pre-cleared address list we keep for both zones.
Q · 02 How much does a Durham campaign cost?
A single Durham run opens at $3,500 with both the printing and the installation built into that number. Spreading a campaign across Downtown, Brightleaf, American Tobacco, Trinity Park, and Old North Durham lifts it from that floor, and Triangle-wide work that folds in Raleigh begins around $14,000. What moves the figure is print volume, poster size, how many corridors you want, and crew days, not whose name is on the poster, and the firm quote comes back inside 24 to 48 hours.
Q · 03 Which Durham neighborhoods get coverage?
Five corridors carry the bulk of the work. Downtown puts biotech and DTC creative on the raw-brick frontage along Main Street and Parrish Street; the Brightleaf District covers the restored 1890s tobacco-warehouse walls with their gallery and restaurant tenancy; and American Tobacco Campus, the largest adaptive-reuse heritage development in the Southeast, spans corporate, retail, and residential frontage from Blackwell Street toward the Durham Bulls approach. Trinity Park handles the Duke East Campus faculty and residential audience, while Old North Durham reaches the working-class consumer corridor running north of Downtown.
Q · 04 Can BSM run biotech and pharma briefs in Durham?
Yes, and it is one of Durham's strongest use cases, since the city packs biotech and pharma into Downtown and the Research Triangle Park-adjacent corridors. We steer launch creative onto the high-density Main Street and Brightleaf walls, schedule installs around the BioCryst, Precision Biosciences, and Humacyte campus-visit cycles and the biotech-conference anchors at the Durham Convention Center, and return install photos for portfolio use within a day or two. FDA-regulated copy clearance stays on the client's side.
Q · 05 How long does it take to launch a Durham campaign?
Plan on seven to ten days from creative lock to the first install, dropping to the same week when press-ready files are in hand and property coordination is already cleared. Spring and fall are the cleanest install windows; through summer the crew works early morning to lock the paste before Durham's 3pm thunderstorm window interrupts the cure. When a brief runs Triangle-wide, Durham and Raleigh install on the same-week rotation.
Got a corner in Durham?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Durham-mapped install plan back in 24-48 hours.