Beyond Street Media vs Wildposting.
Beyond Street Media ships permitted poster installs and 37 other street formats across 202 cities, with published pricing, in-house printing and installation, and a photo of every wall. Wildposting is Pearl Media’s poster-only specialist under the Wild Posting® trademark. Here is the honest side by side, and why most briefs are stronger with BSM.
Pick by what the campaign needs.
Six poster briefs buyers actually bring. Honest routing for each. Most point to BSM, with a couple that favor a poster-only specialist.
- I want to know the price before I brief anyone. BSM
- My campaign is locked to permitted posters only, in a few markets. Wildposting
- The campaign might add a mural or sidewalk stencil component. BSM
- I need coverage and permits across more than a dozen states. BSM
- I am searching specifically for the Wild Posting® trademark owner. Wildposting
- I want a photo of every wall, fast, not a wrap deck weeks later. BSM
Built to ship the whole campaign.
Posters and thirty-seven other street formats, in 202 cities, printed and installed by one team, priced in the open.
One team, from the proof to the finished wall. BSM designs, prints, and installs in house. You are not wiring a printer to a separate install crew to a separate permits desk and hoping the handoffs hold. One brief, one project director, one invoice. Installation is where most poster campaigns fall apart, and it is the part we own end to end.
Posters are the start, not the ceiling. Alongside wheatpaste, BSM ships hand-painted murals, sidewalk stencils, pole stickers, scaffold wraps, construction hoarding, interior installs, and thirty more formats. When a poster run wants a mural moment or a stencil drop around it, the same crew carries it under one portal. A poster-only shop hands you the posters and stops.
Real coverage in 202 cities, not 40. Across all 50 states and DC, with posting law and permit windows tracked in every one. From NYC and Miami to ninety-plus secondary markets, BSM publishes where it works rather than promising it can probably get there. A multi-state tour runs under one roster. See the state-by-state guide.
You see the price before you pitch your boss. The rate card is public: wheatpaste from $3,500, sidewalk stencils from $2,500, hand-painted murals from $18,000, multi-city programs scaling from there. No form stands between you and a number, so you can build the internal case the same afternoon. Final quote on your brief in 24 to 48 hours. See the full rate card.
Proof on every wall, while it is still wet. Photos of each install, wide, mid, and detail, tagged with location and time, in your portal within hours of the crew finishing. You watch the campaign go up in real time rather than reading about it in a wrap deck weeks later.
Work that holds up on a CMO’s screen. FIFA World Cup 2026, Palantir, Sézane, Yonex, Brooklyn Museum, Stripe, True Religion, Huda Beauty, RYZE Coffee. Fashion houses, enterprise tech, global sport, and cultural institutions brief BSM because the finish and the documentation survive scrutiny. See the work.
Focused specialty.
Credit where it is due. Where a poster-only specialist makes sense.
The Wild Posting® name. Pearl Media’s registered Wild Posting® mark means an exact-phrase search for it lands on them, and rightly so. BSM does not use "Wild Posting" as a service name. If your buyer is looking for the trademark owner specifically, that is theirs.
A locked, poster-only brief. A shop built wall to wall around one format suits a campaign that will only ever be posters, in a handful of markets. If that describes the brief and it never changes, the focused positioning fits.
Once the brief needs a second format, a price up front, or coverage past a dozen states, BSM is the fuller bench, and the same craft on the wall.
What matters to the brief.
The things that actually decide a campaign, side by side. Verify either column on either site today.
| What matters | Beyond Street Media | Wildposting |
|---|---|---|
| Street formats offered | 38 named formats | Posters only |
| Cities with published coverage | 202 cities · 50 states + DC | ~40 cities on map |
| Multi-state permits + law | All 50 states | 12 states |
| Printing + installation | In house, one team | Not published |
| See pricing without a form | Yes · public rate card | No · gated brief form |
| Photo proof per install | Yes · in your portal in hours | Case-study photos |
| Multiple formats, one brief | Yes · one portal, one cadence | No · posters only |
| Documented client work | 26 named · FIFA / Palantir / Sézane | 8+ · Whatnot / Chowbus |
| Trademarked service name | No · uses wheatpaste | Wild Posting® registered mark |
Compiled from each agency’s public website, May 2026. Wild Posting® is a registered trademark of Pearl Media.
When to pick each.
Two agencies serving different parts of the brief. Picking the right one starts with knowing which brief you have.
Pick Wildposting if…
- Your campaign is locked to permitted posters only, in a handful of their markets, with no chance of a mural, stencil, or wrap overlay.
- Your buyer is searching for the Wild Posting® trademark owner specifically and wants exactly that name on the work.
Pick BSM if…
- You want the per-wall price before you write the brief. Published rate card, no form first.
- The campaign might extend into murals, stencils, scaffold wraps, or interior installs. One team, one portal, one reporting cadence.
- You need coverage and permits across many states, for a multi-state tour or a compliance-sensitive activation.
- Your brief touches secondary markets outside a 40-city map. BSM publishes 202.
- You need printing and installation under one team, not stitched together.
- You buy on proof. A photo of every wall in your portal within hours of the crew finishing.
A number now. vs a sales call.
The biggest practical difference between the two. One agency prints the rate. The other makes you ask for it.
BSM publishes the rate card. The floors are public: wheatpaste posters from $3,500, sidewalk stencils from $2,500, snipes and stickers from $3,000, floor graphics from $4,000, hand-painted murals from $18,000. Expedited campaigns run higher for a 24 to 72 hour brief-to-wall turnaround. Your final quote, scoped to the actual markets and sizes, comes back in 24 to 48 hours. See the full rate card.
Wildposting makes you ask. Their site routes you to a brief form before any rate is shared. That works for a specialist where every brief gets a custom quote. It is slower if you need to size a budget and get internal sign-off before you commit.
Why a public rate helps you. You can build the internal case, pitch your boss, and compare vendors the same day you start looking, without waiting on a sales cycle to find out whether you can afford it. When the budget clears, we are already moving.
No lock-in either way. Neither agency requires a retainer. Both work brief by brief. You can move a campaign in or out without a contract holding it hostage.
Head-to-head work.
Where each agency has shipped poster installs on overlapping turf. Same neighborhoods, different vendors.
NYC fashion + cultural. BSM Sézane multi-city. Wildposting’s NYC portfolio includes documented poster work for mid-market growth brands across Lower Manhattan. BSM’s 2025 Sézane multi-city campaign installed across 15 placements covering Tribeca scaffolding and Sunset Boulevard, five weeks, two coasts, one French fashion house. Tribeca and SoHo are common turf for both vendors. See /work/sezane-multi-city/.
Major-brand sports. BSM FIFA World Cup 2026. Wildposting doesn’t have a comparable global-tournament credit in the active case study set. BSM’s FIFA World Cup 2026 campaign ran across Seattle and Toronto with pole-sticker and wheatpaste installs documented on a multi-country tour. See /work/fifa-world-cup-2026/.
Cultural institutions. BSM Brooklyn Museum multi-exhibit. BSM’s multi-exhibit Brooklyn Museum campaign documented poster installs across cultural-institution adjacent neighborhoods (Fort Greene, Prospect Heights, Crown Heights). The editorial register matches the museum brief in a way the brand-launch-focused Wildposting positioning doesn’t target.
Tech + enterprise. BSM Palantir multi-city. Multi-city enterprise tech wheatpaste campaign across San Diego and Honolulu. The kind of high-trust enterprise brief that maps to BSM’s operator-voice positioning. See /work/palantir-multi-city/.
The pattern. Wildposting does one format well. BSM does that same poster work and everything around it: more formats, more cities, a published price, and a photo of every wall. For a campaign that will only ever be posters in a few markets, the specialist fits. For anything that might grow, brief BSM.
Frequently asked.
Q · 01 Is Wild Posting® the same thing as wheatpasting?
Wild Posting® is Pearl Media’s trademarked name for permitted poster installs. Wheatpasting is the open craft itself, installing paper posters with flour-and-water paste on permitted walls and scaffolding. BSM ships it under "wheatpaste" and "paste-up posters." Same technique on the wall, different name on the storefront. The trademark belongs to Pearl Media; the craft is centuries old and open to anyone.
Q · 02 Does BSM only do posters, or more?
Posters are one of 38 formats. BSM ships wheatpaste, hand-painted murals, sidewalk stencils, pole stickers, scaffold wraps, interior installs, and thirty-plus more, all under one project director and one portal. Wildposting is built around poster installs alone. If the campaign might add a mural overlay or a stencil drop, BSM carries it without bringing in a second vendor.
Q · 03 Do I have to fill out a form to find out what it costs?
No. Our rate card is public: wheatpaste posters from $3,500, sidewalk stencils from $2,500, hand-painted murals from $18,000. You size the budget and build the internal case before you ever talk to us. Wildposting routes pricing through a brief form, so you wait to learn the number.
Q · 04 Does BSM print and install in house?
Yes, both, under one roof. Design, printing, and installation are one team, and every wall is photographed, wide, mid, and detail, with location and time, into your portal within hours of the crew finishing. You watch the campaign land in real time.
Q · 05 How many states and cities does BSM cover?
202 cities across all 50 states and DC, with posting law and permit guidance for every state. See the state-by-state guide. Wildposting’s coverage map names around 40 cities and its laws coverage spans 12 states. For a multi-state tour or a secondary-market run, BSM publishes the reach rather than promising it on request.
Q · 06 When is Wildposting the better call?
If your campaign is locked to permitted poster installs only, in a handful of their covered markets, and you want a specialist whose whole shop is built around that one format, Wildposting is a fair pick. The moment the brief might branch into murals, stencils, or scaffold wraps, or needs a price up front and wider coverage, BSM is the stronger fit.
See also two more.
Send the brief.
Posters, or more than posters.
Markets, window, creative direction. We come back in 24 to 48 hours with a per-wall quote off the published rate card and a route map. Posters only, or posters plus murals, stencils, and wraps, one team carries all of it.