Beyond Street Media vs Wildposting.
Beyond Street Media ships poster installs and 38 other street formats across 202 US cities, with published pricing on every format, printing and installation on one team, and a photo of every wall. wildposting.com trades under the Wild Posting® mark and publishes a 37-city map, 20 of those international. Here is the honest side by side, every competitor claim linked to the page it came from.
01 · The 30-second verdict
Pick by what the campaign needs.
Six poster briefs buyers actually bring. Honest routing for each. Most point to BSM, and the two that do not are named plainly.
- I need a published price for every format, not just posters in a few cities. BSM
- The campaign has to land in London, Tokyo, Toronto, or São Paulo. Wildposting
- The brief pairs posters with hoarding, scaffold wraps, or interior installs. BSM
- I need US coverage and posting law past a dozen states. BSM
- I am searching specifically for the Wild Posting® trademark owner. Wildposting
- I want a photo of every wall, not documentation “when available.” BSM
02 · Why brands brief BSM
Built to ship the whole campaign.
Posters and thirty-eight other street formats, in 202 US cities, printed and installed by one team, priced in the open.
One team, from the proof to the finished wall. BSM designs, prints, and installs in house. You are not wiring a printer to a separate install crew to a separate permits desk and hoping the handoffs hold. One brief, one project director, one invoice. wildposting.com lists printing, production, and installation too, run through what its coverage page calls a national network of professional posting crews. Both models ship. The difference is how many hands the job changes.
Thirty-nine formats, so the idea is never boxed in by the vendor. Alongside wheatpaste, BSM ships hand-painted murals, sidewalk stencils, pole stickers, scaffold wraps, construction hoarding, interior installs, and thirty more. wildposting.com is not a one-format shop either, and it would be dishonest to say so: its own navigation lists murals, sidewalk decals and stencils, billboards, 8-sheet, and bus-bench advertising alongside the posters. The gap is breadth and the number of vendors a growing brief needs.
202 US cities, against a 37-city map. BSM publishes coverage across all 50 states and DC, with posting law and permit windows tracked in every one. wildposting.com's map lists 17 US cities and 20 international. If the tour runs through Nashville, Phoenix, and ninety-plus secondary US markets, BSM publishes the reach. If it runs through Lisbon and Seoul, they publish something BSM does not. See the state-by-state guide.
A published floor on every format, not a few markets. The BSM rate card is public: wheatpaste from $3,500, sidewalk stencils from $2,500, hand-painted murals from $18,000, multi-city programs scaling from there. wildposting.com publishes average campaign costs for a handful of US cities on its outdoor advertising page, so this is not a hides-the-price story. It is a coverage story: BSM prices everything it sells, and the final quote on your brief comes back in 24 to 48 hours. See the full rate card.
Proof on every wall, while it is still wet. Photos of each install, wide, mid, and detail, tagged with location and time, in your portal within hours of the crew finishing. wildposting.com lists photo documentation among its services with the qualifier "when available." That single phrase is the clearest difference between the two operations, and it is on their own page.
Work that holds up on a CMO’s screen. FIFA World Cup 2026, Palantir, Sézane, Yonex, Brooklyn Museum, Stripe, True Religion, Huda Beauty, RYZE Coffee. Fashion houses, enterprise tech, global sport, and cultural institutions brief BSM because the finish and the documentation survive scrutiny. See the work.
03 · Where Wildposting still fits
Two things they genuinely have.
Credit where it is due, and checked against their site rather than assumed.
The Wild Posting® name. The mark is registered to Dash Two, Inc. under US Reg. No. 5432087, live since March 2018 and covering outdoor advertising services — verifiable on the USPTO record, which lists the same Inglewood, California address that appears in the wildposting.com footer. An exact-phrase search for the trademark should land on them, and rightly so. BSM does not use "Wild Posting" as a service name and never will.
International markets. Their coverage map lists 20 cities outside the United States — London, Paris, Berlin, Madrid, Milan, Rome, Lisbon, Amsterdam, Brussels, Barcelona, Tokyo, Seoul, Sydney, Toronto, Montreal, Vancouver, Calgary, Mexico City, São Paulo, and Buenos Aires. BSM publishes US coverage only. If the campaign has to land abroad, that is a real advantage and it is theirs, not ours.
Where the honest edge goes back to BSM: 202 published US cities against their 17, a posting-law guide covering all 50 states against their 12, a published floor on every format rather than average costs for a few markets, printing and installation on one team rather than a crew network, and a photograph of every wall rather than documentation "when available."
04 · Side-by-side
What matters to the brief.
The things that actually decide a campaign, side by side. Every claim in the right-hand column links to the page it was read off, so you can check it yourself.
| What matters | Beyond Street Media | Wildposting (source) |
|---|---|---|
| Street formats offered | 39 named formats | Posters, murals, sidewalk decals and stencils, billboards, 8-sheet, bus bench wildposting.com |
| US cities with published coverage | 202 cities · 50 states + DC | 17 US cities listed coverage map |
| International coverage | Not published · US only | 20 international cities listed coverage map |
| Posting law by state | 50 states + DC | 12 states laws by state |
| Printing + installation | In house, one team | Listed · delivered through a national crew network coverage map |
| Pricing visible without a form | Yes · a floor on all 39 formats | Yes · average campaign cost for four US markets outdoor advertising |
| Photo proof per install | Every wall · in your portal in hours | “Photo documentation (when available)” coverage map |
| Published case studies | 26 named · FIFA / Palantir / Sézane | 9 named · Whatnot / Sheertex / USC Athletics case studies |
| Trademarked service name | No · sells the work as wheatpaste | Wild Posting® · US Reg. No. 5432087, Dash Two, Inc. USPTO TSDR |
Competitor column verified 2026-09-15 — every right-hand cell was read that day off the linked page and none of it is repeated from memory. Counts are what the source page itself lists, not an estimate. Wild Posting® is a registered trademark of Dash Two, Inc.; it appears here as the other company’s mark and is never a Beyond Street Media service name. Spot something out of date? Tell us and we will re-check and re-date the column.
05 · Buyer self-selection
When to pick each.
Two agencies serving different parts of the brief. Picking the right one starts with knowing which brief you have.
Pick Wildposting if…
- The campaign has to run outside the United States. Their map lists 20 international cities across Europe, Canada, Asia, South America, and Australia. BSM publishes US coverage only.
- Your buyer is searching for the Wild Posting® trademark owner specifically and wants exactly that name on the work.
Pick BSM if…
- You need a published floor on every format, not an average campaign cost for a few cities. All 39, on one page, no form first.
- The campaign extends into hoarding, scaffold wraps, interior installs, or pole stickers. One team, one portal, one reporting cadence.
- You need US posting law past a dozen states. BSM publishes all 50 and DC; their guide covers 12.
- Your brief touches US secondary markets outside a 17-city list. BSM publishes 202.
- You need printing and installation on one team, not routed through a crew network.
- You buy on proof. A photo of every wall in your portal within hours of the crew finishing, rather than documentation offered when available.
06 · Pricing
Both publish. One publishes everything.
This is not a hides-the-price story, and a comparison page that told you it was would be lying to you. Here is the actual difference.
They publish too, and you should read it. wildposting.com gives average campaign costs for four US markets on its outdoor advertising page, alongside standard poster dimensions. We are not going to reprint their numbers here — go and read them at the source, where they are current. Any competitor figure quoted second-hand on a sales page is stale the day it is typed.
BSM publishes a floor on every format it sells. Wheatpaste posters from $3,500, sidewalk stencils from $2,500, snipes and stickers from $3,000, floor graphics from $4,000, hand-painted murals from $18,000. Expedited campaigns run higher for a 24 to 72 hour brief-to-wall turnaround. That is the real difference in kind: a handful of city averages for one format against a published entry point for all thirty-nine. See the full rate card.
And a scoped quote in 24 to 48 hours. An average tells you whether to keep reading. It does not tell you what your eleven walls in three corridors cost. BSM comes back on your actual markets, sizes, and window inside two business days, off the published floors, so the number you take into the room is the number you will be invoiced.
No lock-in either way. Neither agency requires a retainer. Both work brief by brief. You can move a campaign in or out without a contract holding it hostage.
07 · Real campaigns
Head-to-head work.
Where each agency has shipped poster installs on overlapping turf. Their side is drawn from their own published case-study index, not from anything we assumed about them.
NYC fashion + cultural. BSM Sézane multi-city. Their case-study index publishes New York work for Whatnot, around New York Comic Con, and a Brooklyn campaign for Sheertex — real, named, checkable credits. BSM’s 2025 Sézane multi-city campaign installed across 15 placements covering Tribeca scaffolding and Sunset Boulevard, five weeks, two coasts, one French fashion house. Lower Manhattan and Brooklyn are common turf for both. See /work/sezane-multi-city/.
Major-brand sports. BSM FIFA World Cup 2026. Their published index carries US sport in the Nashville Predators and USC Athletics campaigns; as of 2026-09-15 no global-tournament credit appears in it. BSM’s FIFA World Cup 2026 campaign ran across Seattle and Toronto with pole-sticker and wheatpaste installs documented on a multi-country tour. See /work/fifa-world-cup-2026/.
Cultural institutions. BSM Brooklyn Museum multi-exhibit. BSM’s multi-exhibit Brooklyn Museum campaign documented poster installs across Fort Greene, Prospect Heights, and Crown Heights. Their published set leans brand launch and product drop — beauty, apparel, wellness, delivery — rather than museum and exhibition work.
Tech + enterprise. BSM Palantir multi-city. Multi-city enterprise tech wheatpaste campaign across San Diego and Honolulu, neither of which appears on their coverage map. See /work/palantir-multi-city/.
The pattern. Both shops do real poster work and both publish named clients. The differences that survive checking are coverage — 202 US cities against 17, 50 states of posting law against 12 — plus a published floor on every format instead of a few city averages, printing and installation on one team, and a photograph of every wall rather than documentation when available. If the campaign is going abroad, brief them. If it is going deep into the US and has to prove it ran, brief BSM.
08 · Operator questions
Frequently asked.
Q · 01 Is Wild Posting® the same thing as wheatpasting?
Wild Posting® is a registered trademark, not a separate technique. USPTO records the mark to Dash Two, Inc. under US Reg. No. 5432087, covering outdoor advertising services. Wheatpasting is the open craft itself, paper posters set on a wall with water-based paste. BSM ships that craft under "wheatpaste" and "paste-up posters" and never under the trademarked phrase. Same technique on the wall, different name on the storefront. You can check the registration yourself at USPTO TSDR.
Q · 02 Does BSM offer more formats than wildposting.com?
More, but they are not a one-format shop either. BSM publishes 39 named formats: wheatpaste, hand-painted murals, sidewalk stencils, pole stickers, scaffold wraps, interior installs, and thirty-plus more, all under one project director and one portal. wildposting.com lists posters alongside murals, sidewalk decals and stencils, billboards, 8-sheet, and bus-bench advertising. The practical difference is breadth and who carries the job: BSM keeps printing, installation, and documentation on one team rather than routing them through a crew network.
Q · 03 Do I have to fill out a form to find out what it costs?
No, and their site publishes figures too. BSM's rate card is public per format: wheatpaste posters from $3,500, sidewalk stencils from $2,500, hand-painted murals from $18,000, so you can size any part of the brief before you talk to us. wildposting.com publishes average campaign costs for a handful of US markets on its outdoor advertising page. Read both. The difference is that BSM prices every format it sells and returns a scoped quote in 24 to 48 hours.
Q · 04 Does BSM print and install in house?
Yes, both, under one roof. Design, printing, and installation are one team, and every wall is photographed, wide, mid, and detail, with location and time, into your portal within hours of the crew finishing. wildposting.com also lists printing, production, and installation, delivered through what it calls a national network of professional posting crews, with photo documentation offered "when available." Both models ship work. One of them puts the same team on the print and the paste.
Q · 05 How many states and cities does BSM cover?
202 cities across all 50 states and DC, with posting law and permit guidance for every state. See the state-by-state guide. wildposting.com's coverage map lists 17 US cities and 20 international ones, and its laws-by-state guide covers 12 states. For a US secondary-market run, BSM publishes the wider reach. For a campaign that has to land in London, Tokyo, or São Paulo, they publish something BSM does not.
Q · 06 When is wildposting.com the better call?
Three cases, honestly. If your buyer is specifically shopping the Wild Posting® trademark owner, that is theirs. If the campaign has to run in international markets, their published map covers 20 cities across Europe, Canada, Asia, South America, and Australia, and BSM does not publish international coverage. And if the brief sits inside the US markets they already list and you like their case-study set, they are a fair pick. Where BSM is the stronger fit: wider US coverage, published pricing across every format rather than a few markets, one team on print and install, and a photo of every wall rather than documentation "when available."
Other comparisons
See also two more.
Send the brief.
Posters, or more than posters.
Markets, window, creative direction. We come back in 24 to 48 hours with a per-wall quote off the published rate card and a route map. Posters only, or posters plus murals, stencils, and wraps, one team carries all of it.