Guerrilla street marketing in Columbus, OH.
Wheatpaste, murals, stencils, and pole-stickers across Columbus, from Short North, German Village, Italian Village. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Columbus streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Columbus corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Columbus streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Columbus.
Columbus's creative blocks run High Street and the brick streets south of it. Roughly thirty active walls sit in Short North between Goodale and 5th, another twenty across German Village and Italian Village. Galleries, independent retail, and design studios already shape the visual register on High Street, and long-running owner agreements produce repeat wall access. German Village holds the city's densest run of 19th-century brick and an affluent-residential audience, so the wall reads first and the brand second.
Three reasons brands book us here
- 1Short North along High Street
Roughly thirty paste-friendly walls along High Street between Goodale and 5th. Galleries, independent retail, design studios, and arts venues already shape the visual register here. Long-running agreements with High Street property owners produce repeat wall access for art-forward work.
- 2German Village brick
German Village holds the city's densest run of nineteenth-century brick. Antique shops, cafes, and a residential-walkable pattern that runs all day. Posters here reach the affluent-residential and community-engaged audience that turns out for the Haus und Garten Tour and Oktoberfest.
- 3Italian Village and Olde Towne East coming up
Italian Village along North 4th Street and Olde Towne East along Bryden Road are the emerging blocks. Lower spend, faster property coordination, fewer walls but stronger growth. Pairs well as a focused first run before a citywide push.
Where we run it · 6 neighborhoods
- 01Short NorthHigh St · Goodale Blvd · 5th AveBrick · gallery storefronts · painted storefrontsT2
- 02German VillageHistoric brick districtDense 19th-century brick · residential-walkable retailT2
- 03Italian VillageNorth 4th StBrick walls · painted storefrontsT2
- 04Olde Towne EastBryden RdBryden Road brickT2
- 05DowntownArena districtCommercial walls · office corridorsT2
- 06ClintonvilleHigh St north corridorResidential-adjacent walls · neighborhood retailT2
Surfaces, permits & timing
Surfaces
6 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Columbus, wheatpaste is allowed on privately owned walls once the owner has put consent in writing, and we have that signed before a crew ever loads a bucket. Short North, German Village, and Italian Village owners already work with commercial activation, and each of those districts layers its own guidelines over the city code — so we vet every High Street and brick-district wall against both the overlay and the ordinance up front. Poles, transit shelters, and anything sitting in the public right- of-way stay untouched. Because the rules shift with each neighborhood overlay, our compliance file stays current on every active Columbus zip code.
When to run
Spring through fall is the optimal install window. Winter campaigns (December through February) need a weather contingency: cure time stretches and road salt becomes an issue on lower walls. German Village draws community-engaged turnout for the Haus und Garten Tour and Oktoberfest. Same-week launches are doable when print files are press-ready and properties are pre-cleared, otherwise plan seven to fourteen days from creative lock to first install.
From the field · Columbus & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Columbus streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Columbus route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Columbus quote in 24–48h
Start your Columbus campaign.
Cross the city line.
Columbus briefs regularly extend into the rest of Ohio. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Columbus brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Columbus crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Columbus brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Columbus?
Yes — Columbus permits it on privately owned walls where the owner has signed off in writing, and that consent is in hand before a single sheet goes up. We stay clear of utility poles, transit, and anything in the public right-of-way. Short North, German Village, and Italian Village each layer neighborhood-overlay guidelines on top of the city code, so we clear every High Street or brick-district wall against both before it makes the plan. Complaints here run through Code Enforcement as a property-rights matter, which is exactly why the signed paperwork settles it.
Q · 02 How much does a Columbus wheatpaste campaign cost?
A Columbus wheatpaste run opens at $3,500 with both printing and installation folded into that number. Stretch a program across Short North's High Street walls, German Village brick, Italian Village, Downtown, and Olde Towne East and it climbs from that floor. What moves the figure is press volume and crew days — poster count, wall size, how many corridors, and whether stencils or stickers ride along — not whose brand is on the paste-up. A firm quote comes back within 24 to 48 hours.
Q · 03 Which Columbus neighborhoods get the strongest paste-up coverage?
Short North and German Village anchor the densest inventory. Short North runs roughly thirty paste-friendly walls along High Street between Goodale and 5th, wrapped in gallery culture, design studios, and independent retail; German Village holds the city's tightest run of nineteenth-century brick. Italian Village along North 4th and Olde Towne East along Bryden Road fill in the emerging arts blocks, while Downtown's arena-district walls reach the office and convention crowd. Most Columbus campaigns open in Short North and expand out from High Street.
Q · 04 How long does it take to launch a Columbus campaign?
Plan on seven to fourteen days from creative lock to the first wall going up, though a same-week Short North launch is realistic when the print files are press-ready and the High Street properties are already cleared. December through February needs a weather buffer — paste cure time stretches in the cold and road salt threatens the lower brick, so we schedule around it. Spring through fall is the window where Columbus walls set cleanest.
Q · 05 What proof do I get after a Columbus campaign wraps?
Every wall comes back as a GPS-stamped photo inside 48 hours of the install, with daily logs running the whole time the campaign is live. The wrap deck lays out the full gallery, a neighborhood-by-neighborhood breakdown across Short North, German Village, and the rest, reach estimates per corridor, and any social pickup our crew catches in local culture media. When the run ends, you get removal shots to close it out.
Got a corner in Columbus?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Columbus-mapped install plan back in 24-48 hours.