Guerrilla street marketing in Santa Fe.
Wheatpaste, murals, stencils, and pole-stickers across Santa Fe, from Railyard District, Midtown, Canyon Road. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Santa Fe streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Santa Fe corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Santa Fe streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Santa Fe.
Santa Fe is an art market first and a city second, and the protected adobe facades near the Plaza leave little raw surface a campaign can use. The Railyard is the release valve: steel, concrete, and brick where the SITE Santa Fe and Saturday-market crowd already gathers. The two markets multiply the audience, with Indian Market alone drawing a national six-figure crowd of collectors, dealers, and press. A documented wall here reaches an art-buying audience on its own ground, outside the gallery walls and outside the out-of-home auction.
Three reasons brands book us here
- 1The Railyard carries the contemporary wall stock
The Railyard District holds Santa Fe's contemporary-art density: gallery exteriors, SITE Santa Fe, the rail platform, and the farmers market crowd on walkable blocks. The adobe-and-stucco rules around the Plaza tighten facade options, but the Railyard reads modern and runs paste-friendly walls the historic core does not.
- 2Two markets reset the audience every summer
Indian Market in August and Spanish Market in July pull a national collector-and-tourist crowd into the Plaza and the surrounding blocks. Canyon Road galleries run openings against both. A campaign timed to either market window reaches an art-buying audience no other New Mexico moment concentrates.
- 3Midtown is the all-week corridor
Cerrillos Road and the Midtown stretch carry independent retail, restaurants, and the local foot and drive traffic that runs beyond the tourist season. Reach here is foot-level and commuter-level on commercial walls, not drive-by on a highway billboard.
Where we run it · 4 neighborhoods
- 01Railyard DistrictRailyard blocks · rail platform · SITE Santa FeGallery exteriors · steel-and-brick · contemporary-art wallsT2
- 02MidtownCerrillos RoadPainted commercial walls · retail frontageT2
- 03Canyon RoadCanyon Road gallery rowGallery frontage · opening-night exteriorsT2
- 04The PlazaHistoric Plaza coreHistoric commercial walls · adobe-and-stucco restrictedT2
Surfaces, permits & timing
Surfaces
4 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Santa Fe the work stands on private walls where the owner has signed off in writing, and that consent is what keeps the install legal under New Mexico property-rights law — we have the paperwork in hand before a single sheet goes up. Nothing in the public domain gets touched: no utility poles, no transit, no right-of-way. The historic Plaza core answers to strict adobe-and-stucco facade-modification rules, so our compliance file runs each proposed wall against the local historic-zoning and historic-district layer before the crew is dispatched. The Railyard District and Midtown hold the deepest paste-friendly inventory and sit outside the tightest of those preservation-board restrictions, which is a large part of why the program leans on them.
When to run
Spanish Market runs the last full weekend of July on and around the Plaza. Indian Market follows in mid-August and pulls a six-figure collector-and-tourist crowd into a city of seventy thousand. Canyon Road galleries run openings through the warm months and the Christmas Eve Farolito Walk in December, and the Railyard farmers market runs weekend mornings. Santa Fe summers run hot and dry at altitude, so crews work morning windows June through August; fall is the cleanest install season when paste cures fast. Plan market installs further out, because property coordination and crew scheduling both tighten when the city fills.
From the field · Santa Fe & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Santa Fe streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Santa Fe route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Santa Fe quote in 24–48h
Start your Santa Fe campaign.
Cross the city line.
Santa Fe briefs regularly extend into the rest of New Mexico. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Santa Fe quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Santa Fe crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Santa Fe brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Santa Fe?
Yes — installs run on private walls where the owner has signed off in writing, and that consent is what makes the work legal under New Mexico's property-rights framework. Utility poles, transit, and anything sitting in the public right-of-way stay off-limits every time. Around the historic Plaza core, adobe-and-stucco facade rules narrow the eligible walls, so our compliance file clears each one against the historic-district layer first; the Railyard District and Midtown fall outside the strictest preservation-board reach and carry the bulk of the program.
Q · 02 How much does a Santa Fe wheatpaste campaign cost?
Pricing opens at $3,500 for a Santa Fe campaign, with poster printing and wall installation both folded into that number. Programs that string the Railyard District, Canyon Road, the Plaza, and Midtown together climb from that floor. What moves the figure is print run, poster size, location count, and crew days — not whose art is on the wall. A firm quote comes back within 24 to 48 hours.
Q · 03 Which Santa Fe neighborhoods get the strongest paste-up coverage?
The Railyard District leads: gallery exteriors, the rail platform, SITE Santa Fe, and steel-and-brick contemporary-art frontage packed onto walkable blocks. Midtown along Cerrillos Road adds painted commercial walls and the independent-retail traffic that holds up past tourist season. Canyon Road's gallery row delivers a concentrated crowd on opening nights, a narrow window worth timing to. The Plaza is the historic tourist core, where adobe-and-stucco facade rules cut the usable walls to a short list.
Q · 04 How long does it take to launch a Santa Fe campaign?
Figure seven to fourteen days from creative sign-off to the first wall in a normal week. The Spanish Market and Indian Market stretches need a longer runway, since property coordination and crew scheduling both tighten as the city fills. Outside those market windows, a same-week turn is realistic once print files are press-ready.
Q · 05 Do you run pole stickers and stencils in Santa Fe too?
We do. Pole stickers go up on commercially permissioned poles and construction hoarding along the Railyard and Cerrillos Road corridors. Sidewalk stencils run on high-foot pavement in the Railyard and around the Plaza, laid down in chalk paint or biodegradable spray. Every format lands with GPS-stamped photos — wide, mid, and detail on each placement.
Got a corner in Santa Fe?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Santa Fe-mapped install plan back in 24-48 hours.